Steve Jobs has been on his feet again at WWDC. As usual, there was much speculation beforehand about what could be expected, not least the revelations from gizmodo about their prototype iPhone.

Anyway the highlights of the keynote are that there is indeed a new iPhone and it will be available for pre-order from 15 June for delivery on 24 June. Cool features include a unified inbox, threaded conversations, a front facing camera and of course the piste de resistance 'Facetime' also known as video calling. Personally I feel that the final aspect is a bit of a gimmick really, especially as it will only be possible initially over wi-fi and between two new model phones. 

Other interesting announcements include iMovie coming to the iPhone, the ability to select Bing as your default search engine on the iPhone and an updated version of iBooks which will be available on the iPhone.

In some ways this keynote was a bit lacking, the hype would have had you believe we could have expected everything from a new iWork/iLife package, web based itunes, updated iMacs or a new Apple TV but none of this materialised. Considering the amazing demand for iPads since the launch earlier this year I guess Apple decided it had enough on the go for the time being.

So Steve, Phil and Scott have done their thing. Multitasking, folders, a unified inbox with capability for more than one exchange account are all features that will finally persuade me to upgrade to a 3GS in the summer. The real news though is about iAd which will enable the creation of in app advertising with some of the revenue being past on to developers. This is potentially crucial for the future of mobile advertising. I can see that there will be some debate how popular it will be, some users might dislike the intrusiveness of the in-app ads but this should drive the good developers to look at making the transition from content to ad as seamless as possible. This announcement comes only a few days after Apple's game changing launch of the iPad which I know some people might be sceptical about the new device, personally I think that it is far too soon to judge the potential and innovation of the iPad and in time it will be talked about as a pivotal moment in computing development.

So Steve, Phil and Scott have done their thing. Multitasking, folders, a unified inbox with capability for more than one exchange account are all features that will finally persuade me to upgrade to a 3GS in the summer. The real news though is about iAd which will enable the creation of in app advertising with some of the revenue being past on to developers. This is potentially crucial for the future of mobile advertising. I can see that there will be some debate how popular it will be, some users might dislike the intrusiveness of the in-app ads but this should drive the good developers to look at making the transition from content to ad as seamless as possible. This announcement comes only a few days after Apple's game changing launch of the iPad which I know some people might be sceptical about the new device, personally I think that it is far too soon to judge the potential and innovation of the iPad and in time it will be talked about as a pivotal moment in computing development.