So Steve, Phil and Scott have done their thing. Multitasking, folders, a unified inbox with capability for more than one exchange account are all features that will finally persuade me to upgrade to a 3GS in the summer. The real news though is about iAd which will enable the creation of in app advertising with some of the revenue being past on to developers. This is potentially crucial for the future of mobile advertising. I can see that there will be some debate how popular it will be, some users might dislike the intrusiveness of the in-app ads but this should drive the good developers to look at making the transition from content to ad as seamless as possible. This announcement comes only a few days after Apple's game changing launch of the iPad which I know some people might be sceptical about the new device, personally I think that it is far too soon to judge the potential and innovation of the iPad and in time it will be talked about as a pivotal moment in computing development.

So Steve, Phil and Scott have done their thing. Multitasking, folders, a unified inbox with capability for more than one exchange account are all features that will finally persuade me to upgrade to a 3GS in the summer. The real news though is about iAd which will enable the creation of in app advertising with some of the revenue being past on to developers. This is potentially crucial for the future of mobile advertising. I can see that there will be some debate how popular it will be, some users might dislike the intrusiveness of the in-app ads but this should drive the good developers to look at making the transition from content to ad as seamless as possible. This announcement comes only a few days after Apple's game changing launch of the iPad which I know some people might be sceptical about the new device, personally I think that it is far too soon to judge the potential and innovation of the iPad and in time it will be talked about as a pivotal moment in computing development.