Five days of Daybreak
As a radio man, my usual routine in the morning revolves around listening to as much wireless as possible, usually switching between national stations upstairs on the clock radio, a local station in the kitchen while I have my breakfast and then something speech based in the car on my way to the office.
Not this week though. While watching my breakfast I've been giving the new morning show from ITV a try. It has replaced GMTV which was largely responsible for launching the TV careers of Eamonn Holmes, Dr. Hillary Jones, Fiona Phillips and Penny Smith.
It is early days for the new show that launched after much fanfare for poaching Adrian Chiles and Christine Bleakley who proved popular on the BBC's One Show. Their chemistry is apparently what turned their previous show into a ratings winner, and I must admit I have enjoyed watching them this week.
The features seem to me to be more news orientated than GMTV used to be, there have been some very strong items including a look at what happened to those who lost out over the Farepak collapse two years ago, and interviews with Tony Blair and Prince Charles.
There are some things which still need work though, several blogs I've read have picked up on the ridiculously easy quiz question, and the "Something cool before the kids go to school" feature feels like it could be running out of steam already.
The most noticeable difference for the new show is the set, which has a very impressive view over London, although I do wonder what will happen as winter draws in and the mornings get noticeably darker!
Overall I think that ITV Daybreak has had an impressive first week and I have high hopes that it will continue to do well. I expect there will be some producers responsible for BBC Breakfast having a few tough conversations too as it does make their offering look a little tired and dull. It's no competition for the radio in the car though!